Our Team

Jan Carl Adelswärd

Chairman

Jan Carl has a background as CEO of Novax and Filippa K. He has been an active investor in the music and fashion industries since many years in companies such as Lateral Management and Sneakersnstuff. He holds a degree in Business and Economics from the Stockholm School of Economics.

Jocke Hartzell

CEO

Jocke has a background in strategy and management consulting and investment banking. He started his investment journey in 2017 with the acquisition of Götrich Bespoke Tailors. He holds a degree in Business and Economics from the Stockholm School of Economics.

David Hedman

Partner

David has a long background in the Swedish fashion and apparel industry, with senior positions in WESC (which he co-founded) and Sneakersnstuff. Before that David was a professional snowboarder. He holds a degree in Business and Economics from the Stockholm School of Economics.